Since COVID-19 started impacting our engagement world, people have been telling us they’re worried about reaching and including those who aren’t online and/or those they believe are ‘hard to reach’.
Not only are we talking about two different issues or cohorts here, but we’re also exploring a topic that’s prone to myths and misconceptions. Often people we think are ‘beyond reach’ aren’t, and people who we label ‘hard to reach’ are simply waiting to be found.